The Influence of Customer Relationship Management and Customer Experience on Customer Satisfaction

This research attempts to examine how customer relationship management and experience influence satisfaction in Lampung Province retail complexes. Data was taken using non-random sampling method with purposive technique used meet the number of samples as many 135 respondents. Validity, reliability, construct variance extraction were evaluate quality data. Prior data analysis, Liliefors normal requirements, homogeneity, linearity, significance regression examined. Structural Equation Modeling is a structural equation analyze model. The findings are that there direct positive effect on experience, relationships have satisfaction, has